The Hype Around Mineral Makeup

Mineral makeups have caused much debate in the cosmetics industry for some time now. Many of these products say they are mined, pressed, and poured into compacts, however experts have spoken out against these claims in great number. The 2 big questions: Are mineral makeups really natural? And are they more harmful to the skin than advertised?

Last year it was recorded that mineral makeups brought in $195 million in sales, comprising 6% of cosmetics sold in the U.S alone. This number doesn’t include major brands such as L’Oreal, Revlon, and Neutrogena either, so the hype around mineral makeup is very real. But this isn’t the first time mineral makeup has made an impact on the skincare market.

Bare Escentuals began what they called “the mineral revolution” in the mid 70’s, releasing a line of loose powder foundations. This introduction of mineral makeup began campaigns from competitors, claiming that mineral makeup formed from crushed pure minerals is more natural than conventional makeup. Ni’Kita Wilson, a cosmetic chemist at Englewood Lab in New Jersey says “I think mineral makeup is marketing hype.”

What They Don’t Want You to Know

Titanium dioxide, iron oxide, and zinc oxide are only a few components which are not only synthesized in labs, but are found in both conventional makeup and mineral makeup. This fact alone proves that mineral makeups aren’t exactly what they claim to be. The inorganic compound bismuth oxychloride (which has been used in cosmetics since ancient egypt) has also been largely involved in the mineral makeup discussion. Bismuth oxychloride is the ingredient which gives makeup its pearly finish. Media reports advise women to stay away from products containing Bismuth oxychloride because it can irritate skin and cause acne flare-ups. But this is true only for women with highly sensitive skin. There are however, benefits to be gained from mineral makeup products.

The Positive Side of Mineral Makeup

A compelling feature which differs from conventional makeup is the absence of chemical dyes, preservatives, fragrances, mineral oil, and parabens. These ingredients are what cause skin irritation and even acne. Because mineral makeup doesn’t contain these ingredients, it is much less likely to aggravate sensitive skin. Many women who normally react negatively to traditional makeup methods are amazed with the effective benefits mineral makeup has for their skin. Additionally, mineral makeup is recommended by dermatologists for patients with rosacea and eczema. The high amount of zinc oxide allows sun protection and is useful in calming irritated skin. So although mineral makeups aren’t 100% truthful in their marketing, they still offer a good amount of assistance in the skin care realm.

The Choice is Yours

Whether using mineral makeup is right for you depends upon what you are seeking from your makeup. If you have sensitive skin, using a loose mineral powder foundation may prove helpful for you. For most people, mineral makeup is harmless, and through practicing the “tap, swirl, and buff” application method, you may appreciate the benefits it produces for your skin.

Typically, the shorter the ingredient list, the less chance of the product causing harm. So it is vital to keep an eye on the composition of the product you choose. Keep in mind, what may look good on you, may not always be good for you. Finding the right application to use may be difficult, but could yield better results than traditional methods. Good luck in your search!

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